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When Tom Peters and Bob Waterman produced In Search of
Excellence over 25 years ago, they effectively introduced the world of
business to the notion of Excellence per se, a state of mind and daily practice
not normally associated with enterprise, and an inspiring and profitable
aspiration at a time when America's competitiveness was under full-blown
assault. In short, then and now, the unwavering pursuit of Excellence, from the
finance department to after-sales service, in the car dealership and police
department as well as the bank branch and aircraft factory, provides the basis
for an unmatchable competitive advantage-and acts on one and all as an ongoing
spur to pathbreaking achievement. And in our global village, getting flatter by
the day as it is, Excellence is a universal idea-ideal (think Olympics) that
translates and transports across all borders.
In 1999, Search was honored by NPR as one of the
"Top Three Business Books of the Century"-and ranked as the "greatest business
book of all time" in a poll by Britain's Bloomsbury Publishing. Tom followed
Search with well over a dozen additional international bestsellers. Among them:
A Passion for Excellence (with Nancy Austin); Thriving on Chaos;
Liberation Management (acclaimed as the "Management Book of the
Decade" for the '90s); and the provocative, colorful Re-imagine! Business
Excellence in a Disruptive Age. Along the way, several Tom Peters
biographies have been published, including: Corporate Man to Corporate Skunk:
The Tom Peters Phenomenon and Tom Peters: The Bestselling Prophet of
the Management Revolution (part of a four-book series of business
biographies on Peters, Bill Gates, Peter Drucker, and Warren Buffet).
Leadership guru Warren Bennis, the only person close to both
Tom Peters and the late Peter Drucker, told a journalist, "If Peter
Drucker invented modern management, Tom Peters repainted it in Technicolor." In
fact, as even Tom's book titles indicate ("Excellence" ... "Passion" ...
"Liberation"), his passion is passion: Destruction & Re-imagining ...
finding and liberating Talent for a hypercompetitive world ... the Herculean
task of sustaining Entrepreneurial Excellence ... an enterprise-wide obsession
with design that produces products and services of the sort that Steve Jobs
calls "insanely great."
In 2008, Tom has once again shifted gears, and is renewing
his dedication to the "eternal basics" of implementation-execution, among other
things a topic of research he pioneered at Stanford in the 1970s. "We create
and then get caught up in, me included, an endless parade of fads," he says,
"but while the world is indeed changing, the basics of 'getting things done
through people' remain the same as they were a hundred, or hundreds, of years
ago-and it is failures in implementation that trip us up in 9 cases out of 10,
from a primary school in Nashville or Nigeria to 'nation-building' in Basra and
Baghdad.
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